The ubiquitous reality of social media is here. The majority of workers spend the majority of their days on a computer or smart phone with their personal Facebook, Instagram, Twitter and LinkedIn accounts open and accessible.
As more and more corporations, companies and governments socially engineer students, workers and families to interact with their mobile phones, Social Media engagement is just a click away.
Considering the current climate of American culture and the upcoming elections, taking a look at your Social Media Policy might be worth your time. If not, LinkedIn or the Supreme Court might do it for you.
Here are a few examples of how Social Media can impact your business and workplace culture.
Meet author, speaker and coach Heather Hakes. She’s a small business owner from Colorado. One way small business owners make money is to find their target audience. Heidi has chosen LinkedIn as one of her ways to find and follow her target audience. She is also on Facebook, Instagram and other Social Media sites.
Recently she had a post (with picture below) removed from LinkedIn followed by her professional LinkedIn Profile Page. Not because of hate speech or threats, rather for voicing her opinion on how a piece of legislation is impacting her personal and professional life.
Hakes and I have recently exchanged emails and are working on a mutual time for an interview over the next week so she can tell her story and explain how LinkedIn’s Social Media Policy is impacting her business and life.
Next meet Monte Besler of FracN8R. He challenged a position on Climate Change and has been outright banned from LinkedIn. Click here to hear his story.
“It’s just gone, been taken down by the LinkedIn police,” Besler said. “I’ve tried to contact them to ask why, but there’s no contact information anywhere to talk to someone about this from what I could find.”
The examples of Hakes and Besler are people who own their own business so a Social Media Policy is more than likely a mash-up how they feel in the moment and a basic set of principles and or a code that works within their industry. But maybe not. This is one of the benefits and pitfalls of being a small business owner – the freedom to do and say what you want on Social Media.
Employees and government employees are a totally different story than the small business owner. Employees actions, words and pictures on Social Media can and have impacted employers, furthermore, can create discrimination cultures or even abuse tax dollars for their personal branding gain.
Here is a screen shot of a hybrid account from an employee named Rach Trueman from the New Skills Academy and a side business. This was the first thing I saw Saturday morning when I logged into LinkedIn.
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Award winning interviewer and broadcast journalist Jason Spiess and Content Correspondents engage with the industry’s best thinkers, writers, politicians, business leaders, scientists, entertainers, community leaders, cafe owners and other newsmakers in one-on-one interviews and round table discussions.
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